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Nickles Chong Keng Lee

Director, Growth Division

Background:

Nickles Chong was appointed as the Director of Growth Division at TNG Digital in November 2019 and is responsible for driving the 3A’s - Acquisition, Adoption and Analysis - with consumer centricity and sustainability in mind, to drive success for the Touch ‘n Go e-wallet.

Nickles has a broad range of experience gained from over 7 years in the Telco and Fintech industries, where she served as product owner on several of the e-wallets in the market. Nickles was notably in charge of bringing SamsungPay and GrabPay to live, and led go-to-market efforts as Consumer Lead, focusing on user growth and wallet usage, in GrabPay.